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Know your vision
- Have clear, concise goals written down for constant reference. This will help you make better business decisions to keep you “on track”. If things go south in any regard, it is important to keep these handy to get you back on the road to success when you can see a specific objective laid out. Work backwards, ask yourself if/how what you’re doing now can get you to do your end goal.
Share your personal story and background with your audience
- There’s nothing like the power of personal connection. Although it may be intimidating to feel as though you are being vulnerable with your audience, keep in mind; personalizing your story can set you apart from other business owners and businesses alike. Promote your beliefs, how you overcame your struggles and what need your business caters to in the market. Showing that you genuinely care about your consumer can translate to long-held support and brand loyalty.
Focus on a few marketing channels at a time
- With so many marketing channels out there, it can be difficult to find out which one(s) work for you. Try and brainstorm how your goals will be met by select marketing channels and methods you plan to use. Starting small and adding more to the list overtime is always more effective than struggling to learn and manage multiple channels. It also helps to examine what marketing channels work for your competition. If your budget allows, it could be a great idea to hire marketing experts to help you with this. Delegate tasks to others if it is not your area of expertise.
- Failing to plan is planning to fail… cliche, but true. Business and marketing plans are always a good idea. Defining your objectives and outlining a plan to achieve them, serves as a blueprint to help keep you motivated and focused. These don’t have to be concrete, as the plan could change overtime as you figure out most and least effective methods.
Study your competition
- If it ain’t broke don’t fix it! Study your completion and see what works for them. How are they marketing their product(s)? What marketing channels prove effective for them? Not only can you learn from your competition’s success and journey, you can also learn from their critics and struggles. If there are particular complaints about a product or company; by paying attention to this, you can take extra care to improve the flaw, and position yourself as a saviour and answer to a problem or concern in that market.